PurelySoft
105 itemsIntroducing our PurelySoft™ collection — the essentials we've been dreaming about. Featuring feather-soft fabric that's unbelievably stretchy, each style was designed to wear year-round.
“A lot of other brands are 3x the price. This is so worth it.” -Georgia parent
making ‘sleeping through the night’ more than a dream
As parents, we know the many steps in a sleep routine: bath, lotion, books, lullabies… and that’s when it all goes smoothly. Made with sustainably-sourced fabric, PurelySoft essentials help kids stay comfy all night, giving parents peace of mind at bedtime.
Soft & silky
Newborn to kid, the story’s the same: dreamy soft PJs
Responsibly sourced
With viscose fabric derived from sustainable resources
Wonderfully stretchy
For a snuggle-worthy fit that they’ll love a little longer
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