PurelySoft
102 itemsIntroducing our PurelySoft™ collection — the essentials we've been dreaming about. Featuring feather-soft fabric that's unbelievably stretchy, each style was designed to wear year-round.
Soft & silky
Responsibly sourced
Wonderfully stretchy
Showing 48 of 102 items
more than just a dream
As parents, we know the many steps in daily routines with kids. Whether it's the morning, afternoon or bedtime, the right outfit is essential to it all going smoothly. That's why now there's more to PurelySoft than just PJs. Shop everything from bodysuits to rompers, dresses & outfit sets in sustainably-sourced fabric that keeps kids comfy & gives parents peace of mind.
More to Love
PurelySoft™
The dream? Pajamas and more in fabric that's soft and silky as a feather, sustainably sourced and oh-so stretchy. The reality? PurelySoft™ essentials are our new fan favorites, especially for newborns. Light and airy, the fabric was made to wear year round, bringing them to the top of our baby shower gifts we love to give, too. The extra stretch makes them possible to wear longer than traditional snug fit pajamas and the hand feel couldn't be more luxurious. Some even say the price is unbelievable. More than just a dream.
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UP TO 50% OFF: Savings based on MSRP. Excludes Select New Arrivals, LITTLE PLANET®, Sneak Peek, Treasure Box, Licensed Styles, SKIP HOP®, Doorbusters, Everyday Value, and Clearance. Select styles. Other exclusions may apply.
UP TO 70% OFF CLEARANCE: Savings based on MSRP.
LOWEST PRICES OF THE SEASON: Select styles. Excludes temporary promotions of three days or less.
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