Cookie Policy

    European Union Cookie Policy

    The websites,, and (collectively, the “Site”) are operated by subsidiaries of Carter’s, Inc. (“we”, “our”, or “us”). This policy is only applicable if you are located in the European Economic Area (“EEA”). We are a corporation organized under the laws of the State of Delaware in the United States, and our offices are located at 3438 Peachtree Road NE, Atlanta, Georgia, 30326, USA.

    What are cookies?

    In order to provide and improve the Site, where permitted by applicable law we use small files commonly known as “cookies”. A cookie is a small amount of data which often includes a unique identifier that is sent to your computer or mobile phone (your “device”) from the Site and is stored on your device’s browser or hard drive.

    By continuing to browse the Site, you are agreeing to our use of cookies, where such consent is required by applicable law.

    Where permitted by applicable law, we also use pixel tags and other tracking technologies. These technologies may be used to determine the ads you see on the Site and also on other sites.

    Cookies and other tracking technologies on this Site

    Cookies, pixel tags, and other tracking technologies help us provide services to you (e.g. the shopping cart facility), better understand your shopping needs and preferences, tell us which parts of the Site you have visited, facilitate and measure the effectiveness of our advertisements, and provide consistent and personalized services and experiences.

    These technologies may be used to collect “click-stream data,” which includes information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Site and our online ads.

    Pixel tags in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us.

    Where permitted by applicable law, we also work with third-party companies that use their tracking technologies (including cookies and pixel tags) on the Site in order to provide tailored advertisements on our behalf and on behalf of other advertisers across the internet. These companies may collect information about your activity on the Site and your interaction with our advertising and other communications and use this information to determine which ads you see on third-party websites and applications. For more information about this practice and to understand your options including how to opt out of receiving these tailored advertisements, please visit

    The cookies used on this Site can be categorized in four ways: (1) cookies that are strictly necessary; (2) cookies that assist with the performance of the Site; (3) cookies that record functionality requests; and (4) targeting or behavioural tracking cookies. Each of these is further explained below.

    Strictly necessary cookies

    These cookies are essential in order to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies, services that you have requested, such as making purchases online, cannot be provided. These cookies do not gather information about you that could be used for marketing purposes.

    Performance cookies

    These cookies collect information about how you use this Site. For example, they may collect information on which pages you visit most often or if you received an error message from one of the pages on this Site. These cookies do not directly collect information that identifies you. When you provide information that identifies yourself, we may use these cookies to provide relevant information on the Site based on information that you have provided and your activities on the Site.

    Functionality cookies

    These cookies allow the Site to remember the choices that you make, such as your user name, language preference, or the region that you are in. The Site then uses that information to provide enhanced features. These cookies can also be used to remember changes that you have made to text size, font, and other parts of the Site that you can customize. They do not gather any information about you that could be used for advertising or remembering where you have been on the Internet.

    Targeting cookies

    These cookies collect several pieces of information about your browsing habits. They remember that you have visited this Site and may share this information with other organizations, such as advertisers. They do this in order to provide you with targeted advertisements that are more relevant to you and your interests. Without these cookies, online advertisements that you encounter will be less relevant to you and your interests.

    We currently set the following cookies and pixel tags:

    Cookie Purpose Type
    __cfduid This cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis through Cloudflare's content delivery network. Performance
    __cq_bc, __cq_seg, cqcid, cquid, and __cq_uuid These cookies power on site product personalization through Cquotient predictive product analytics. Personalization
    _br_uid_2 Created by the BloomReach tracking pixel library, this cookie creates a unique anonymous identifier for every browser or device. Advertising
    _ga, _gid, and _gac_UA These cookies power Google Analytics software. Google Analytics helps us analyse visitor information on our website (e.g. number of visitors, demographics, popular pages on site). We use this to improve our website and service to our customers. Analytics
    BVBRANDID This cookie powers Bazaarvoice, who provides our product review and question and answer technologies. Functionality
    CoreID6, cmTPSet These cookies power IBM Analytics software. IBM Analytics helps us analyse visitor information on our website (e.g. number of visitors, demographics, popular pages on site). We use this to improve our website and service to our customers. Analytics
    crl8.fpcuid This cookie powers Curalate who provides our social content user experience throughout our site. Advertising
    cvo_dlx_cap, cvo_sid1, and cvo_tid1 These cookies power convertro, which helps us measure the affectiveness of marketing. Analytics
    DotomiStatus and dtm_token These cookies power Dotomi, who we use to better target advertising. Advertising
    IR_5704, IR_gbd, and IR_PI These cookies power Impactradius, who we use to better target advertising. Advertising
    LPSID- and LPVID These cookies power Liveperson, who powers our on site chat capability. Functionality
    rakuten_mid This cookie powers Rakuten, who we use to better target advertising. Advertising
    rr_rcs, RRUserID, and rr_sid These cookies power on site product personalization through Rich Relevance predictive product analytics. Personalization
    utag_main This cookie helps power the Tealium Tag Container, where we house third party technologies. Functionality
    _mibhv This cookie powers Moveable Ink Analytics, which allows us to measure affectiveness of our marketing emails. Functionality
    BTT_Collect, BTT_WCD_Collect, and BTT_X0siD These cookies power Blue Triangle Technology's monitoring service which helps us measure speed and performance of our website. Performance
    CARMyStore This cookie allows us to remember what store you prefer as your local shopping destination. Functionality
    currentSite This cookie allows us to support the tabbed shopping experience across our three domains. Functionality
    dw, dw_TLSWarning, dwac_bc, dwanonymous_, dwcustomer_, dwpersonalization_, dwsid These cookies allow our eCommerce platform to operate and build your shopping experience. Performance
    geoCookie This cookie allows us to show you geolocation data such as nearby stores. Functionality
    sc_fb and sc_fb_session These cookies allow us to target Facebook advertising. Advertising
    sid This cookie is a session identfier to allow us to complete transactions within your shopping session. Functionality
    tabToUrl_carters, tabToUrl_oshkosh, tabToUrl_skiphop These cookies allow us to bring you back to the page you were on if you cross to another tab of our shopping experience. Functionality
    How to restrict or block cookies

    You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. However, if you do not accept cookies, some of the features on the Site may not function as a result. You can find more information about cookies and how to manage cookies for all the commonly used internet browsers by visiting This website will also explain how you can delete cookies which are already stored on your device.

    Amongst other things, and where permitted by applicable law, we use cookies to help determine which of our ads are shown to you on other websites. To opt out of this targeted online advertising by Carter’s that utilizes our cookies, please click here.

    The Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.

    If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.