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PurelySoft
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PurelySoft

105 items

Introducing our PurelySoft™ collection — the essentials we've been dreaming about. Featuring feather-soft fabric that's unbelievably stretchy, each style was designed to wear year-round.

“A lot of other brands are 3x the price. This is so worth it.” -Georgia parent

Solids

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stripes

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Animals

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Dinos

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Florals

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making ‘sleeping through the night’ more than a dream

As parents, we know the many steps in a sleep routine: bath, lotion, books, lullabies… and that’s when it all goes smoothly. Made with sustainably-sourced fabric, PurelySoft essentials help kids stay comfy all night, giving parents peace of mind at bedtime.

Feather-soft fabric

Soft & silky

Newborn to kid, the story’s the same: dreamy soft PJs
Responsibly sourced

Responsibly sourced

With viscose fabric derived from sustainable resources
Wonderfully stretchy

Wonderfully stretchy

For a snuggle-worthy fit that they’ll love a little longer

Find Their Size

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Newborn

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2-Piece Pajamas
Sleep & Play NB-9M
1-Piece Pajamas
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Joggers & Sweatpants
Multipack Bodysuits
Multipack Bottoms
4-Piece Pajamas
Blankets & Plush Toys
Wearable Blankets
Baby Rainbow Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Rainbow Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

7 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Sailboat Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Sailboat Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

6 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

7 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Animal Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Animal Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

5 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Snail Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Snail Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

5 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Whale Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Whale Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

7 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Whale Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Whale Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

6 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Dinosaur Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Dinosaur Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

6 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Zip-Up Floral PurelySoft Sleep & Play Pajamas, , hi-resBaby Zip-Up Floral PurelySoft Sleep & Play Pajamas, , hi-res

7 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Dinosaur PurelySoft Pajamas, , hi-resToddler 2-Piece Dinosaur PurelySoft Pajamas, , hi-res

5 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Rainbow PurelySoft Pajamas, , hi-resToddler 2-Piece Rainbow PurelySoft Pajamas, , hi-res

4 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Striped PurelySoft Pajamas, , hi-resToddler 2-Piece Striped PurelySoft Pajamas, , hi-res

5 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Sailboat PurelySoft Pajamas, , hi-resToddler 2-Piece Sailboat PurelySoft Pajamas, , hi-res

5 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Dinosaur PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Dinosaur PurelySoft Footie Pajamas, , hi-res

7 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Sailboat PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Sailboat PurelySoft Footie Pajamas, , hi-res

7 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Bee Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Bee Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

7 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Striped PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Striped PurelySoft Footie Pajamas, , hi-res

7 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Kid 2-Piece Christmas Dog PurelySoft Pajamas, , hi-resKid 2-Piece Christmas Dog PurelySoft Pajamas, , hi-res

3 styles

Price$23.00

Manufactured Retail Price$38*

Discount39% off

Toddler 2-Piece Christmas Dog PurelySoft Pajamas, , hi-resToddler 2-Piece Christmas Dog PurelySoft Pajamas, , hi-res

5 styles

Price$17.00

Manufactured Retail Price$28*

Discount39% off

Baby Striped 1-Piece PurelySoft Footie Pajamas, , hi-resBaby Striped 1-Piece PurelySoft Footie Pajamas, , hi-res

7 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Whale PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Whale PurelySoft Footie Pajamas, , hi-res

7 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Striped PurelySoft Pajamas, , hi-resToddler 2-Piece Striped PurelySoft Pajamas, , hi-res

4 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Ivory PurelySoft Pajamas, , hi-resToddler 2-Piece Ivory PurelySoft Pajamas, , hi-res

4 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Rainbow PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Rainbow PurelySoft Footie Pajamas, , hi-res

4 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Dinosaur Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-resBaby Dinosaur Print Zip-Up PurelySoft Sleep & Play Pajamas, , hi-res

6 styles

Price$14.40

Manufactured Retail Price$24*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Whale PurelySoft Pajamas, , hi-resToddler 2-Piece Whale PurelySoft Pajamas, , hi-res

1 style

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 2-Piece Dinosaur PurelySoft Pajamas, , hi-resBaby 2-Piece Dinosaur PurelySoft Pajamas, , hi-res

3 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Bee Print PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Bee Print PurelySoft Footie Pajamas, , hi-res

3 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Dinosaur 1-Piece PurelySoft Footie Pajamas, , hi-resBaby Dinosaur 1-Piece PurelySoft Footie Pajamas, , hi-res

7 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Rainbow 2-Pack PurelySoft Sleeper Gowns, , hi-resBaby Rainbow 2-Pack PurelySoft Sleeper Gowns, , hi-res

3 styles

Price$19.20

Manufactured Retail Price$32*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Whale PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Whale PurelySoft Footie Pajamas, , hi-res

3 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Whale PurelySoft Pajamas, , hi-resToddler 2-Piece Whale PurelySoft Pajamas, , hi-res

2 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler Dinosaur 1-Piece PurelySoft Footie Pajamas, , hi-resToddler Dinosaur 1-Piece PurelySoft Footie Pajamas, , hi-res

2 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Kid 2-Piece Christmas Dog PurelySoft Pajamas, , hi-resKid 2-Piece Christmas Dog PurelySoft Pajamas, , hi-res

3 styles

Price$23.00

Manufactured Retail Price$38*

Discount39% off

Baby 2-Piece Striped PurelySoft Pajamas, , hi-resBaby 2-Piece Striped PurelySoft Pajamas, , hi-res

3 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby Floral 1-Piece PurelySoft Footie Pajamas, , hi-resBaby Floral 1-Piece PurelySoft Footie Pajamas, , hi-res

4 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Striped PurelySoft Pajamas, , hi-resToddler 2-Piece Striped PurelySoft Pajamas, , hi-res

4 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Kid 2-Piece Whale PurelySoft Pajamas, , hi-resKid 2-Piece Whale PurelySoft Pajamas, , hi-res

2 styles

Price$22.80

Manufactured Retail Price$38*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Toddler 2-Piece Bee PurelySoft Pajamas, , hi-resToddler 2-Piece Bee PurelySoft Pajamas, , hi-res

2 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 1-Piece Striped PurelySoft Footie Pajamas, , hi-resBaby 1-Piece Striped PurelySoft Footie Pajamas, , hi-res

4 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Kid 2-Piece Striped PurelySoft Pajamas, , hi-resKid 2-Piece Striped PurelySoft Pajamas, , hi-res

3 styles

Price$22.80

Manufactured Retail Price$38*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Kid 2-Piece Rainbow PurelySoft Pajamas, , hi-resKid 2-Piece Rainbow PurelySoft Pajamas, , hi-res

3 styles

Price$22.80

Manufactured Retail Price$38*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 2-Pack Floral PurelySoft Sleeper Gowns, , hi-resBaby 2-Pack Floral PurelySoft Sleeper Gowns, , hi-res

3 styles

Price$19.20

Manufactured Retail Price$32*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 2-Piece Floral PurelySoft Pajamas, , hi-resBaby 2-Piece Floral PurelySoft Pajamas, , hi-res

3 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 2-Piece Striped PurelySoft Pajamas, , hi-resBaby 2-Piece Striped PurelySoft Pajamas, , hi-res

3 styles

Price$16.80

Manufactured Retail Price$28*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Kid 2-Piece Dinosaur PurelySoft Pajamas, , hi-resKid 2-Piece Dinosaur PurelySoft Pajamas, , hi-res

2 styles

Price$22.80

Manufactured Retail Price$38*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 2-Pack PurelySoft Sleeper Gowns, , hi-resBaby 2-Pack PurelySoft Sleeper Gowns, , hi-res

2 styles

Price$19.20

Manufactured Retail Price$32*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

Baby 2-Pack PurelySoft Sleeper Gowns, , hi-resBaby 2-Pack PurelySoft Sleeper Gowns, , hi-res

4 styles

Price$19.20

Manufactured Retail Price$32*

Discount40% off

EXTRA 20% OFF! CODE: TAKE20

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